***When everyone is trying to be something, be nothing. Range with emptiness*** Shams Tabrizi

About Johanna

Jo Tysk is the Creative Director of Tyskie World that she founded in her home town Stockholm in 2009 after returning from five years in the US – four years in Atlanta in the American South where she earned a B.F.A. in Graphic Design from Savannah College of Art and Design, and one year in New York where she worked for digital ad agency Publicis Modem.

Upon returning to Stockholm, Jo moved to Tensta across the field from where she was raised in Akalla, and decided to replant her American-influenced self in intercultural Swedish soil.

During Tyskie World´s first few years, Jo´s design clients and collaboration partners included ad agencies, production firms, artists, children´s brand Tröstisar, as well as community-oriented projects such as Love Tensta. In recent times, her practice has moved towards a stronger emphasis on creative leadership through self-initiated network and movement Creative Call, and brand KOKO for which she is currently making plans and looking for collaboration partners.

For more insights into the brain of Jo Tysk, visit her blog.

Said About Johanna

“Johanna is the definition of "dont judge a book by its cover." In my opinion her perspective on the world and how she creates based on it is her art. It's compassionate, true, and constantly evolving. She is a black man living in a white woman's body."
Sir Tom Foolery, Creative Call artist, Boone, North Carolina.

“Johanna pulls out the core of what you want to communicate with great intuition and feeling."
Satya John Fredric Möller, client, Streckgubben, Stockholm.

"During Creative Call Johanna Tysk managed to make a large number of creative people with multi-faceted backgrounds come together and work for a common goal. She is without a doubt an excellent Director, but also a perceptive and humble friend and collaboration partner."
Samira Yousef, project manager at Förorten i Centrum, Stockholm.
“It's remarkable how Johanna can interpret and connect the world around her when she uses her design to communicate with others. Her creativity is also limitless and a constant inspiration to me."
Jerlyn Thomas, senior Art Director and former co-worker, New York.

“Johanna is professional in her approach and has the rare ability to understand the visions of her clients. With sharp analytical skills and mad creativity she manages to unite comletely separate wills in a symbiosis no one could imagine beforehand. Her design breathes innovative thinking, happiness and much love. I always have complete faith in Johanna and in the creation of my book cover I let her take full charge of the creation process because I knew it was gonna turn out amazing. I call it Johanna-Tysk-quality."
Katarina Gospic, Brain Scientist and author of "Välj rätt – en guide till bra beslut!".