SOKO Identity and Website

Client: For ad agency Grey Stockholm, client TV 4 and Expressen.

My role: Art Director and designer, also participated in the naming process and concept development for the functions and structure of the site.

What: Art direction, branding and design for shopping and swapping site for women with an interest in fashion.

The site was built on a facebook-like network structure with alerts on recent activities concerning your items of interest and the profiles you chose to follow.

We also borrowed the “app-thinking” from the mobile world, and gathered the information related to your account in “apps” on every user´s main page. The concept was built to be easily adopted by an iphone app extension of the site, but unfortunately never got that far as the site was closed on April 30th 2010.