My role: Art Director and Designer working on a team with copywriter Emil Löfman from ad agency Hummingbirds.
What: Art direction and design for a digital IT-recruitment campaign. For this campaign we decided to emphasize the main reason for why someone would want to work with the Police over an IT consulting firm: because working for the Police makes you part of something larger and something that makes a difference in society.
We so decided to use a case study of a fictional crime investigation and show where and in what way the work of the IT staff is utilized to solve the crime. To add a personal element to the campaign, we also included interviews with current IT staff working with technology linked to the story.